Messages
11/17/2023
14 : 4
Influence Weekly #311 - Unilever leans into CleanTok to reach Gen Z consumers
Kraft Real Mayo seeks to make 'moist' Word of the Year Influence Weekly #317 November 17th, 2023 Executive Summary Kraft Real Mayo seeks to make 'moist' Word of the Year elf Beauty
11/10/2023
14 : 4
Influence Weekly #310 - TikTok is killing its $2 billion Creator Fund
How YouTuber MrBeast transformed his hometown | Are Creator Startups Ripe For Rollups Influence Weekly #310 November 10th, 2023 Executive Summary How YouTuber MrBeast transformed his hometown Are
11/3/2023
13 : 4
Influence Weekly #309 - Inside Uber's strategy with content creators to amplify its organic TikTok following
Marriott's Bonvoy loyalty program assembles "TikTok Travel Tribe" to offer tips from influencers Influence Weekly #309 November 3rd, 2023 Executive Summary Millions work as content
10/27/2023
13 : 4
Influence Weekly #308 - How Amazon and TikTok are expanding the reach of creator ads with programmatic
TikTok is testing 15-minute uploads with select users Influence Weekly #308 October 27th, 2023 Executive Summary College offers new program in social media content creation TikTok is testing 15-minute
10/24/2023
5 : 24
Influence Weekly #306 - Why Cirque du Soleil is launching its own influencer network
TikTok is overhauling how it pays creators of viral filters and effects Influence Weekly #306 October 13th, 2023 Executive Summary Why Cirque du Soleil is launching its own influencer network Instagram
10/20/2023
13 : 14
Influence Weekly #307 - Butter Influencers? Kerrygold’s Masterclass in Influencer Marketing
How Influencers Helped Riot Games Turn 'Valorant' Into a Gen Z Hit Influence Weekly #306 October 13th, 2023 Executive Summary How Influencers Helped Riot Games Turn 'Valorant' Into a
9/29/2023
13 : 4
Influence Weekly #304 - Celsius keeps bulking up its big-name influencer partners
TikTok is testing Google results in its search pages Influence Weekly #304 September 29th, 2023 Executive Summary TikTok is testing Google results in its search pages Ray-Ban Meta smart glasses
9/22/2023
13 : 14
Influence Weekly #303 - Inside the Company Minting the Next Generation of Youtube Stars
Paramount to help brands create influencer content around Super Bowl, sporting events Influence Weekly #303 September 22nd, 2023 Executive Summary Inside the Company Minting the Next Generation of
9/17/2023
12 : 34
Influence Weekly #302 - New Brand Taps Beauty Influencer Alix Earle For New York Fashion Week
This Model Says Influencers Are Ruining NYFW | TikTok is wading into South-East Asia's e-commerce wars Influence Weekly #302 September 15th, 2023 Executive Summary TikTok is wading into South-East
9/8/2023
13 : 4
Influence Weekly #301 - Twitch Streamer Earns $360m from Online Gaming Streams
Forget entry-level jobs. These film school grads chose YouTube and TikTok Influence Weekly #301 September 8th, 2023 Executive Summary Saks includes online storefronts, influencers in fall campaign Can
9/1/2023
13 : 4
Influence Weekly #300 - From Chipotle to Bama Rush: Turning TikTok trends into real-world activations
MrBeast Talent Firm Night Adds Twitch Streamer Kai Cenat to Roster Influence Weekly #300 September 1st, 2023 Executive Summary How Influencers Dodged the Destruction in Creator Startups MrBeast Talent
8/25/2023
13 : 14
Influence Weekly #299 - Big Oil Using TikTok To Convince Young People They're Good
Creator merch startup Fanjoy has filed for bankruptcy Influence Weekly #299 August 25th, 2023 Executive Summary TikTok Shop on Track to Lose More Than $500 Million in US This Year Creator merch startup
8/18/2023
13 : 4
Influence Weekly #298 - Macy’s is using 10x more influencers to market On 34th brand
7 VCs explain why the creator economy still has legs | Sprout Social Acquires Tagger Media Influence Weekly #298 August 18th, 2023 Executive Summary 7 VCs explain why the creator economy still has legs
8/14/2023
11 : 14
Influence Weekly #297 - Fashion Nova collabs with NPC streamer Pinkydoll
TikTok's algorithm will be optional in Europe | What Is TikTok's New “Creative Challenge Initiative? Influence Weekly #297 August 11th, 2023 Executive Summary Fashion Nova collabs with NPC
8/4/2023
13 : 4
Influence Weekly #296 - MrBeast sues ghost kitchen operator for reputational damages
Viral NPC Livestream TikToker Pinkydoll to Release Single Titled 'Ice Cream So Good' Influence Weekly #296 August 4th, 2023 Executive Summary How Jake and Logan Paul became bankable
7/28/2023
13 : 4
Influence Weekly #295 - The Most-Awarded Agency at Influencer Marketing Awards
Sunkist uses TikTok to connect with younger consumers | Pizza Hut mutates Twitch streamer into 'Ninja Turtle' Influence Weekly #295 July 28th, 2023 Executive Summary TikTok is adding text posts
7/21/2023
13 : 4
Influence Weekly #294 - NPC Streaming: Everything You Need to Know About the Growing TikTok Trend
Top Shein Exec on That Influencer Trip Fiasco | OnlyFans CEO Ami Gan steps down Influence Weekly #294 July 21st, 2023 Executive Summary Warner Music Group X Tik Tok OnlyFans CEO Ami Gan steps down A
7/16/2023
13 : 34
Influence Weekly #293 - The Influence of BookTok and Bookstagram on Book Publishing Merch
US Podcast Advertising Revenue Study 2023 By IAB And PWC Influence Weekly #293 July 14th, 2023 Executive Summary The Influence of BookTok and Bookstagram on Book Publishing Merch US Podcast Advertising
7/7/2023
13 : 4
Influence Weekly #292 - Threads vs. Twitter: 9 biggest differences you need to know
5 Best Paying Brands in Influencer Marketing - and the Worst Influence Weekly #292 July 7th, 2023 Executive Summary Threads vs. Twitter: 9 biggest differences you need to know 5 Best Paying Brands in
6/30/2023
13 : 4
Influence Weekly #291 - TikTok’s new feature asks creators to make branded videos for a chance at ad money
How influencers became the new Spotify tastemakers | TikTok Bankrolls Influencers' Lawsuit Against Montana Ban Influence Weekly #291 June 30th, 2023 Executive Summary Amazon becoming a new platform